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Digital and simplified access to rural credit


Business Model





Marketplace, Transactional

São Paulo – Brazil

Iporanga Early Stage II

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Lucas Martins, Jorge Silveira


Verde was born after a long and painful endeavor to get a loan with incumbent banks for Lucas' ranch. Being unsatisfied with the delay in disbursing funds, the difficulty in accessing credit lines and the lack of transparency in this process, Jorge, Anisio and Lucas teamed up to build a technology company that truly advocates for farmers, delivering a better experience for financial products. Verde’s main goal is to provide the technological infrastructure that broadens financial product offering to improve agro agents’ productivity on their existing relationship with medium and small farmers. Therefore, Verde’s digital platform provides the agro agent with new credit options for its customers - with agility, competitive rates, transparency, personalized service -, simplifying rural producer financial life so they can invest more time producing.


Founders Trajectory

Lucas has a 10 year experience in finance, being a former partner at StoneCo and former investment banker at Goldman Sachs, having worked in London and São Paulo. He holds a degree in Public Administration from FGV-EAESP.

Jorge has been a software engineer for the past 20 years, being a former Director at AB InBev, former CTO at Menu (acquired by ABI) and at DogHero. He holds a degree in Computer Science from UNIFENAS.

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