4Vets was founded in 2013 to be a provider of SaaS technology to distributors and brands in the Brazilian Animal Health sector, which is the second largest in the world. Through a product called IntegraVet, a B2B online ordering platform, 4Vets allows suppliers, such as pharmaceutical and food companies to sell products online to clinics, pet shops, farm stores, cattle, chicken and pigs, as well as to other buyers in the veterinary industry.
João Teixeira Machado, CEO and co-founder, holds a BA in Business Administration from Universidade Federal de Santa Catarina, and a Double Master in Management from ESCP Europe. A professional entrepreneur with 6 years of experience at 4Vets, performing various roles over the period, Joao is currently the CEO of the company.
Leonardo Cinezi, Commercial Director and co-founder, holds a Bachelor in Law from UNIBAN. With over 20 years of professional experience in offline and online marketing, and 4 years at 4Vets, Leonardo leads the commercial organization.
Harry Guttmann, Technology Director and co-founder, holds graduation degree in Marketing from Unisa, and an MBA in Business Management from FIAP. Harry has professional experience in market analysis, project management, leadership and training of technical and commercial teams.