Pedro Henrique V. de S. Silva
Ilhort Rueda Saldivar


Founding Date:

United States

New York, New York

Education, Fintech, HR Benefits

Business Model:

Investment Year:

Iporanga Early Stage II


General Partner:
Guilherme Assis


Employer-sponsored solution that makes childcare and education affordable, enabling parents to spread childcare expenses into the timespan when kids are attending public school. Being introduced as a new category of benefits to employees, Kudos helps employers attract and retain talent, reducing turnover costs due to loss of talent, especially women.

Kudos presents a new category of employee benefits, allowing parents to defer payments with programs for early childhood education, that sometimes can be prohibitive to families, imposing a big burden on the entire US society.


Kudos was founded by Pedro Henrique V.S. Silva and Ilhort Rueda Saldivar. They became friends in 2012 when working on an innovative payments project, and now, Küdos concept emerges from a combination of spotting a big problem that US society faces and implementing a winning business model that is already in place and working in other industries.

Pedro Henrique V.S. Silva, co-founder and CEO. Prior to Kudos, Pedro had multiple roles in different companies, having worked at Baker MacKenzie with Digital Ventures, at Kraft Heinz as the CFO of Walmart Sales Area, at Carlyle as an Investment Professional, at McKinsey as a Consultant, and at the German Aerospace Center as a Researcher. Pedro holds a BSc. in Electronics Engineering from ITA – Aeronautics Institute of Technology and an MBA from Wharton.

Ilnort Rueda Saldivar, co-founder and COO. Prior to Kudos, Ilnort worked as Chief Services Officer at Baker McKenzie, was a Partner at A.T. Kearney – Financial Services Practice, and private banker at UBS. As education background, Ilhort holds a BSc in Industrial Engineering from Technische Universitat Darmstadt and an MS in Business Administration and Banking from University of St. Gallen.

Pedro Silva

Ilhort Rueda Saldivar