Company:
Priced

Founders:
Cláudio Neves
Fernando Romero
Victor Harada

Site:
www.priced.com.br

Foundation:
2014

Country:
Brazil

Location:
São Paulo, São Paulo

Sector:
Loyalty e Inteligência de mercado

Business Model:
SaaS, Transacional

Investment Year:
2015

Portfolio:
Angel

Status:
Active

General Partner:
Leonardo Teixeira

About

Retail Lab Technologies (Originally Priced) was founded in 2014 in Sao Paulo/SP, Brazil with the goal of helping CPG brands and Retailers with offline retail price intelligence. The company has since then grown materially and in 2018 received a Series A investment from a local fund. With Machine Learning and AI support the company is empowering brands to better understand marketing campaigns and competition.

Team

Victor Harada is a serial entrepreneur who has been operating companies for he past 20 years. Prior to Retail Lab Technologies, Victor was CFO at Portal Profes and Aliança Educacional. Victor holds a BA in Management from FGV. Victor’s favourite hobby is skiing.

Victor Harada