Quero Educação was founded in 2010 in the city of São José dos Campos, in the interior of São Paulo and today is one of the biggest startup edtech (technology for education) in Brazil. The company’s mission is to bring education to more people, helping them to choose and enter the right course, at a price they can afford and with great ease and transparency.
Quero Educação is an educational marketing platform that develops solutions to help schools capture and retain their students. The great differential is to put the student as protagonist, a value that is reflected in both the relationship and the usability of the platform. The student who enters the Quero Bolsa chooses the university and the course they want with the scholarship that fits in their pocket. The values of the scholarships are updated in real time according to the idleness of universities’ vacancies, in a pricing model similar to that of the airlines.
To enroll with scholarship, the student pays the first monthly fee for the Quero Bolsa. From the second onwards, the value goes straight to the university. In this way, the revenue comes from who most benefits from the product.
The bridge created by Quero has already led thousands of people to access higher education. There have been more than 500,000 enrolled in more than 1,300 institutions across the country, served by a team of 500+ people who sees each enrollment as a new opportunity for education to transform someone’s journey.
Bernardo de Pádua, 36, is an engineer from ITA, CEO and co-founder of Quero Educação. Still in college, he developed a virtual directory for alumni: ITA-Alumni. Since the start of Rede-Alumin and over pivots and iterations Quero Educação was formed. Bernardo is also part time computer science professor, a great enthusiast of entrepreneurship and is also on the advisory board of Iporanga Ventures.