Company:
Sapos

Founders:
Felix Scheuffellen

Site:

Foundation:
2012

Country:
Brazil

Location:
São Paulo, São Paulo

Sector:
Media

Business Model:
Media

Investment Year:
2011

Portfolio:
Iporanga Early Stage I

Status:
Write Off

General Partner:
Guilherme Assis

About

Sappos was an investment on the team and the idea of disrupting the way people watched TV. Given the penetration and time spent on TV in Brazil, it seemed like the ideal market to start. The idea was to allow viewers to interact while they were watching TV shows.

After some time the company realized the inital assumption did not hold true as there was no real traction. The team tried pivoting a couple of times the product, but it didn’t work until the company went out of cash and decided to close.

Team

Felix Scheuffellen is a german serial entrepreneur who lives in Berlin today and helps corporation innovating.

Davi Macedo

Felix Scheuffellen